Win back lapsed donors before they're truly gone.
Re-engaging a lapsed donor costs 5× less than acquiring a new one. Gratefully identifies your LYBUNT and SYBUNT donors, scores them by likelihood to return, and drafts context-aware outreach that acknowledges the gap without making it awkward.
Lapsed Donor Segments
Most donors don't leave loudly. They just quietly stop.
The warning signs are in your data; dropping email engagement, missed renewals, event absence. Gratefully reads them before the donor has made up their mind.
LYBUNT & SYBUNT recovery
Automatically segments your lapsed donors by recency, giving history, and engagement signals, prioritized by who is most likely to return.
Context-aware messaging
Every re-engagement message references the donor's specific history, past program connection, and real impact stories, not a generic 'we miss you' template.
Intelligent segmentation
Identifies which lapsed donors are most likely to return and suggests the right approach; personal call, email sequence, or handwritten note from leadership.
Multi-touch campaigns
Create thoughtful re-engagement sequences that bring donors back without feeling pushy. Gratefully spaces touchpoints intelligently and adjusts based on engagement.
Win-back rate tracking
Monitor your re-engagement success with clear metrics. See which messages work, and let Gratefully refine its recommendations over time.
Reactivation playbooks
Pre-built playbooks for major donor lapse, recurring gift cancellation, event attendee who never converted, all customizable to your voice.
From lapsed list to personal outreach.
Three steps from data to recovered relationship.
Your lapsed donors are waiting to be asked back.
Join our early access list and be among the first nonprofits to recover lapsed relationships with personalized, data-grounded outreach.
No credit card. No commitment.