Donor Re-engagement

LYBUNT, SYBUNT, and the lapsed donors you can still win back

Gratefully is donor intelligence software that finds lapsed donors worth contacting again. Grace, the AI development associate inside Gratefully, drafts the approach. Re-engaging a lapsed donor costs 5× less than acquiring a new one. The sector data puts the acquisition cost gap higher still, depending on how you count. Grace identifies your LYBUNT and SYBUNT donors, scores them by likelihood to return, and drafts context-aware outreach that acknowledges the gap without making it awkward.

Get Started →How Grace works

Lapsed Donor Segments

LYBUNT$134K
47 donors
Gave last year, not this year · High recovery priority
SYBUNT$89K
23 donors
Gave some years but not this year · Mid recovery priority
Email re-engagers$61K
12 donors
Lapsed but opened last 2 newsletters · Warm signal
✦ Grace Insight
Your 47 LYBUNT donors gave an average of $2,851. A 40% recovery rate at average gift = $53,600 recovered. Start with the 12 email re-engagers - they're already warm.
What Grace Does

Most donors don't leave loudly. They just quietly stop.

The warning signs are in your data - dropping email engagement, missed renewals, event absence. Grace's proactive intelligence reads them before the donor has made up their mind.

LYBUNT & SYBUNT recovery

Grace automatically segments your lapsed donors by recency, giving history, and engagement signals - prioritized by who is most likely to return.

Context-aware messaging

Every re-engagement message references the donor's specific history, past program connection, and real impact stories - not a generic 'we miss you' template.

Intelligent segmentation

Grace identifies which lapsed donors are most likely to return and suggests the right approach - personal call, email sequence, or handwritten note from leadership.

Multi-touch campaigns

Create thoughtful re-engagement sequences that bring donors back without feeling pushy. Grace spaces touchpoints intelligently and adjusts based on engagement.

Win-back rate tracking

Monitor your re-engagement success with clear metrics. See which messages work, and let Grace refine recommendations over time.

Reactivation playbooks

Pre-built playbooks for major donor lapse, recurring gift cancellation, event attendee who never converted - all customizable to your voice.

See It In Action

From lapsed list to personal outreach.

DD
Find lapsed education donors who gave last year but not this year and have engaged with our emails in the last 60 days.
Grace
Found 8 lapsed education donors worth $127K in past giving - all opened email in last 60 days. Top recovery target: Robert Martinez ($18K cumulative, SYBUNT, opened last 2 newsletters). Suggested approach: personal call before email sequence.↗ Salesforce · Email engagement data · Gift history
DD
Draft re-engagement emails for all 8, personalized to their specific program history.
Grace
8 drafts ready for review. Each references the donor's specific program connection, acknowledges the gap warmly without over-explaining, and closes with a relevant 2024 impact moment. Ready in your review queue.↗ Donor profiles · Program reports 2024 · Gift records · Email history
How It Works

Three steps from data to recovered relationship.

01
Grace identifies and segments your lapsed donors
She analyzes your donor database to surface LYBUNT, SYBUNT, and other lapsed segments - each scored by likelihood to return, informed by engagement signals, giving history, and relationship context.
02
Grace generates personalized outreach
She creates authentic re-engagement messages that acknowledge each donor's specific history, reference their past program connection, and invite them back with a relevant impact opportunity.
03
Execute and track results
Deploy thoughtful re-engagement sequences. Grace tracks responses, optimizes based on what's working, and updates each donor's profile with every new signal.
Supporting guide

For the strategy behind this feature, read our guide on how to re-engage lapsed donors.

The playbook covers diagnosing why each donor left, matching the message to the reason, and running a campaign that beats the 3 percent sector average.

Product Demo

Donors are people, not ATM machines.

See how Gratefully uses AI to help nonprofits build genuine, lasting donor relationships.

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Get Started

Your lapsed donors are waiting to be asked back.

Start your free trial and let Grace recover lapsed relationships with personalized, data-grounded outreach.

Start Free Trial →Schedule a 20-min call

14-day Advanced trial, then free forever · No credit card · No record limits