Survey Templates & Prompt Examples
Start with these proven survey frameworks. Just describe what you want to learn, and Gratefully will adapt these templates to your donor data.
Major Donor Motivation Survey
Understand what drives your largest supporters
Target Audience
Donors who gave $1,000+ in the last year
Sample Questions
- • What inspired you to make your first major gift to our organization?
- • Which of our programs or initiatives is most meaningful to you?
- + 2 more questions
TRY THIS PROMPT:
Survey our major donors from the past year to understand their giving motivations and program interests
Lapsed Donor Re-engagement
Learn why supporters stopped giving and how to win them back
Target Audience
Donors who gave 2+ years ago but not recently
Sample Questions
- • What originally attracted you to supporting our mission?
- • Have your circumstances or priorities changed since your last gift?
- + 2 more questions
TRY THIS PROMPT:
Create a survey for donors who haven't given in 2+ years to understand why and explore re-engagement
Event Feedback & Future Interest
Capture attendee insights and identify prospects
Target Audience
Recent event attendees
Sample Questions
- • What was the most valuable part of the event for you?
- • How likely are you to attend future events? (1-10 scale)
- + 2 more questions
TRY THIS PROMPT:
Survey everyone who attended our Spring Gala to get feedback and identify donors interested in deeper engagement
Program Impact Assessment
Measure supporter awareness and program preferences
Target Audience
All active donors
Sample Questions
- • Which of our programs are you most familiar with?
- • If you could direct your next gift to one program, which would it be?
- + 2 more questions
TRY THIS PROMPT:
Survey all active donors to assess their program awareness and preferences for future campaigns