Campaign Examples & Prompt Ideas

Hi [First Name],

It's been a while since we've connected, and I wanted to reach out personally.

Your support of our education programs made a real difference. Last year, the scholarship fund you contributed to helped 23 students attend summer enrichment—and we just heard that 19 of them are now enrolled in college prep courses.

I know priorities shift, but if you're in a position to reconnect with our mission, we'd love to have you back. Even a small gift today would help us expand this program to 15 more students this spring.

Would you consider a gift of $75 to welcome these new students?

Thank you for everything you've already done.

[Your Name]
Development Director

Dear [First Name],

You've been one of our most generous supporters this year, and I wanted to share what your leadership has meant.

Because of donors like you:
• We served 1,247 families (up 34% from last year)
• We launched a new mental health program
• We're on track to end the year debt-free

We have $47,000 left to raise by December 31st to meet our annual goal. If you're considering a year-end gift, this is the moment that matters most.

A gift of $2,500 today would allow us to start 2024 with confidence and momentum.

Thank you for believing in this work—and for making this incredible year possible.

With deep gratitude,

[Your Name]
Executive Director

Hi [First Name],

I noticed you've supported us four times in the past year—thank you. Your consistency means the world to our team.

I'm reaching out because many donors like you have told us they'd love a simpler way to give. That's why we're inviting you to join our monthly giving circle.

Here's what it looks like:
• You choose an amount ($25, $50, $75/month)
• It comes out automatically—no reminders needed
• You get quarterly impact updates
• You can adjust or cancel anytime

If you're already giving $40-50 per gift, a monthly gift of $35 would actually increase your annual impact while making it easier for you.

Want to give it a try?

[CTA: Set up my monthly gift]

Thanks for being such a loyal supporter.

[Your Name]

Dear [First Name],

It was wonderful to see you at our Spring Gala last week. Thank you for spending your evening with us.

If you're like many guests, you left inspired by the stories you heard—especially [Beneficiary Name]'s journey. The program that supported them is funded entirely by individual donors, and we have 12 more families waiting to enroll.

If you'd like to turn that inspiration into action, a gift of $150 today would cover one family's first month in the program.

[CTA: Make a gift]

And if you'd like to stay connected in other ways—volunteering, attending future events, or just getting our newsletter—let me know. We'd love to have you more involved.

Thank you again for coming.

[Your Name]